Part IV — The Actions · Chapter 21
WTF Do I Do with AI?
The question every leader is asking. Here is the tactical answer — starting Monday.
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About Paul Cheek
Paul Cheek is a global expert on AI-driven enterprises and enterprise innovation. He is a Senior Lecturer at the MIT Sloan School of Management and Senior Advisor for Entrepreneurship & Artificial Intelligence at the Martin Trust Center for MIT Entrepreneurship. As founder of the AI-Driven Enterprise Institute and Entonomy, he develops data systems and software that power AI agent-run businesses. A Forbes 30 Under 30 honoree, bestselling author of Disciplined Entrepreneurship: Startup Tactics, and recipient of MIT’s Monosson Prize for impact on entrepreneurship education, Paul has advised and built ventures from seed to scale, with his work featured in Bloomberg, CNBC, Forbes, CNN, Inc., Entrepreneur, and more.
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