Part II — The Changing Landscape · Chapter 05
Business Models and Changing Buying Behavior
New revenue architectures for the agent economy. Zero-Person Company (ZPC) economics.
Chapter video
Chapter 05· Video in production
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Key concepts
Each concept links to its entry in the full glossary.
Featured framework
All diagrams →Framework diagram
Zero-Person Company— signature framework
High-resolution PNG and SVG bundle ships with the chapter download.
Digital War Room
Immediate Actions
Chapter-specific action items from the Digital War Room block will appear here. Download the workbook to access all immediate actions for this chapter.
Discussion Questions
Discussion questions for team and board conversations will appear here. Download the discussion guide for the complete set.
Workbook
Step-by-step implementation.
The Business Models and Changing Buying Behaviorworkbook walks your team through a structured implementation — assess, design, ship — built from the chapter’s frameworks. Free with email.
Download the Business Models and Changing Buying Behaviorworkbook →The Unfair Advantage
Agent-grade tools for this chapter.
AI Tool
Prompt Pack
Production-grade prompts for the chapter's core workflows.
Available with chapter resources →AI Tool
Audit Tool
Self-serve assessment driven by the chapter's framework.
Available with chapter resources →AI Tool
Reference Stack
Vetted agent platforms and LLM tools used throughout the chapter.
Available with chapter resources →Masterclass
Go deeper with the Business Models and Changing Buying Behavior Masterclass.
A structured, video-led course built around the chapter’s frameworks. Coming with the launch wave.
Course thumbnail — coming soon
Case studies
How real teams applied this chapter.
Case Study 1· In production
Applying Zero-Person Company
An operator team applies the chapter’s framework end-to-end. Outcome metrics published with the case study.
Read the case study →Case Study 2· In production
Applying Zero-Person Company
An operator team applies the chapter’s framework end-to-end. Outcome metrics published with the case study.
Read the case study →One email. Everything.
Get all Business Models and Changing Buying Behavior resources.
Workbook, discussion guide, framework diagrams, and prompt templates — bundled and emailed.
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About Paul Cheek
Paul Cheek is a global expert on AI-driven enterprises and enterprise innovation. He is a Senior Lecturer at the MIT Sloan School of Management and Senior Advisor for Entrepreneurship & Artificial Intelligence at the Martin Trust Center for MIT Entrepreneurship. As founder of the AI-Driven Enterprise Institute and Entonomy, he develops data systems and software that power AI agent-run businesses. A Forbes 30 Under 30 honoree, bestselling author of Disciplined Entrepreneurship: Startup Tactics, and recipient of MIT’s Monosson Prize for impact on entrepreneurship education, Paul has advised and built ventures from seed to scale, with his work featured in The Wall Street Journal, Bloomberg, and Forbes.
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AI strategy and AI-Driven Enterprise transformation advisory for C-Suite teams, boards, PE firms, and operating companies. Engagements range from board-level AI literacy workshops to multi-month or year-long AIDE transformation sprints.
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